The Dell Technologies Transformation Story
Dear World, We know you have mixed emotions about technology. Is it safe? Can we trust it? Is it really making our lives better? But Dell Technologies never lost sight of what matters most. The human outcome of technology. And over the years, we helped make sure they stayed true to their purpose. Along the way, we kept telling stories that showed the human side of technology. And built a one of the most trusted brands in the world. XOXO DELL TECHNOLOGIES
Approximately 53.6 million tons of electronics become e-waste every year. That’s 16 pounds for every single person on the planet, every single year, making it the fastest-growing domestic waste stream. Meanwhile, just 17.4% of e-waste around the world gets recycled. Dell, the consumer electronics giant, has taken a pioneering step to raise awareness about this critical environmental challenge and promote recycling through an innovative outdoor (OOH) campaign debuting at the 28th annual SXSW, The campaign serves a dual purpose: draw attention to the alarming e-waste crisis and encourage the responsible recycling of old technology.
